Vice President, Head of London Office Afua Basoah

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Afua has more than 12 years of health consulting experience focused on designing strategies and developing partnerships to help clients strengthen their leadership position and value to stakeholders.

Through the provision of strategic, scientific and creative counsel and the unwavering passion for transforming medical insights into compelling health stories that inspire action, Afua has supported pharmaceutical clients engage multi-stakeholders through educational and commercially-driven domestic, pan-European and global medical communications and corporate responsibility programs.

She specializes in:

  • Serving Rabin Martin’s European clients to design strategies and implementation plans for public-private partnerships
  • Developing new business opportunities and partnerships that transform cutting-edge research, clinical evidence, and insights to increase patient and population health outcomes
  • Developing innovative market access strategies facilitating access to care in emerging global markets


Having worked with a number of NGOs, including the World Health Organization, the Bill and Melinda Gates Foundation and the World Economic Forum, she also has a wide range of emerging market health policy experience.

Before joining Rabin Martin, Afua held roles as Managing Director and European Business lead at ApotheCom and Client Service Lead at Ogilvy Healthworld, UK.


BSc (Hons), Applied Biology
University of Coventry

DPhil, Neurosciences
University of Oxford