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Mental health is no longer just a personal issue; it’s a national emergency with staggering human and economic costs. An estimated 59.3 million adults in the US – about 1 in 5 Americans –  live with a mental health condition, affecting not only individual well-being but also families, communities, and the economy. Serious mental health conditions alone cost the US an estimated $280 billion annually. As the federal government reconfigures how mental health services are structured and delivered, there is a pivotal moment for industry leaders—especially pharmaceutical companies—to step forward. The cracks in our mental health system are widening, and technology may be one of the few tools capable of scaling support fast enough to meet the need.

While not a singular solution, pharmaceutical interventions play a crucial role in managing many mental health conditions. The CDC estimates that 16.5% of Americans take a prescription medication for their mental health. These medicines are essential to managing a range of mental health conditions that would otherwise pose an even larger burden. Given this significant reliance, the imperative to improve patient access and therapeutic adherence suggests an unprecedented opportunity to proactively safeguard and innovate against the current mental health infrastructure.

To achieve this, industry partners can embrace a leadership role by exploring innovative delivery models that meet patients where they are. Expanding into digital therapeutics, telehealth platforms, and mobile apps to enhance access to care and support patient self-management can strengthen the existing supply chain and promote its adaptability.  Since the COVID-19 pandemic, telemedicine use has skyrocketed, with an estimated 37% of Americans utilizing telemedicine in the last 12 months. Recent studies concluded there is no observable difference in patient clinical outcomes between mental telehealth services in comparison to in-person visits. Simultaneously, mental health-targeted apps are rapidly being developed and downloaded, emphasizing the value and need for digital mental health innovations.

However, this rapid download and development poses its own issue: there are over 10,000 mental health-related apps available for download, but fewer than 5% of these apps have published evidence supporting their effectiveness. These apps range from meditation and mindfulness to mood trackers, online therapy interfaces, automated cognitive behavioral therapy, stress management, and mental health community platforms. However, the lack of evidence prevents mental health providers from recommending effective digital tools, and many patients find themselves in a download fatigue, causing confusion, underuse, and sometimes harm.

The next frontier of digital transformation isn’t about deploying more apps; it’s about the strategic consolidation of our digital ecosystems. We must move beyond a fragmented landscape towards fewer, more powerful platforms capable of delivering exponential scale and impact. Therefore, pharma has an unprecedented opportunity to invest in the clinical validation of mental health digital tools to generate evidence for these innovations. Strategies to do this include funding randomized controlled trials (RCTs) or other clinical studies that assess the access and utilization of mental health digital apps, as well as their effectiveness in treating mental health concerns.

These strategies could assess more than just effectiveness; proper evaluation could generate evidence on how these digital interventions perform across diverse populations and care settings, while simultaneously demonstrating potential cost-effectiveness. However, before data can be generated, partnerships with health systems, payers, and community-based organizations will be critical to embed these tools into care delivery pathways and ensure accurate measurement. With adequate and compelling evidence, digital mental health platforms have the potential to serve as adjuncts alongside traditional pharmacological treatments.

By promoting and scaling patient-centered, evidence-driven, digital innovations, pharmaceutical companies can not only play a decisive role in ensuring that individuals can continue to receive the treatment they need, there is also a distinct possibility to position themselves as leaders in reinforcing critical infrastructure that is vital to delivering quality mental health care in the US.

Policy Cheat Sheet

Upcoming Events

Event Date Location Description
NatCon25 May 5-7 Philadelphia, US NatCon25 is the largest conference in mental health and substance use, offering three days of learning, networking, and entertainment. At the conference, you have the opportunity to connect with nearly 6,000 peers and hear from 500+ speakers representing different fields – from policy leaders and medical directors to social workers, CEOs, and clinicians.
American Psychiatric Association Annual Meeting May 17-21 LA, US The theme of 2025’s meeting is “Lifestyle for Positive Mental and Physical Health.” The meeting is designed for both psychiatrists and all mental health professionals and advocates.
International Conference on Mental Health and Psychiatry May 19-20 Rome, Italy 2025’s theme, “Global Collaboration in Mental Health and Psychiatry for a Healthier Future,” highlights the collective commitment to advancing the field of mental health and elevating its prominence within the global psychiatric agenda. The conference provides a platform for leading experts, researchers, clinicians, and doctors from around the world to exchange ideas, showcase groundbreaking research, and explore innovative solutions.

Industry Updates

Johnson & Johnson is set to acquire all outstanding shares of a neurosciences biopharmaceutical company, Intra-Cellular Therapies, for around $14.6 billion. Intra-Cellular Therapies is focused on the development and commercialization of therapeutics for central nervous system (CNS) disorders. With this acquisition, J&J will get access to Intra-Cellular Therapies’ CAPLYTA (lumateperone), a once-daily oral therapy approved to treat adults with schizophrenia, as well as depressive episodes associated with bipolar I or II disorder.

AbbVie said it will post a $3.5 billion impairment charge related to last year’s $8.7 billion bet on Cerevel Therapeutics following the failure of the deal’s key drug candidate. AbbVie said at the end of last year that the Cerevel drug, emraclidine, missed the key goal in a pair of mid-stage studies in schizophrenia. In announcing the Cereval deal in late 2023, AbbVie said it believed emraclidine had the potential to transform the schizophrenia treatment landscape. AbbVie said last month that a third late-stage study of tavapadon, another Cerevel drug candidate, hit its key goals in the neurodegenerative disorder Parkinson’s disease.

Bristol-Myers Squibb’s (BMS) schizophrenia drug Cobenfy has hit a phase 3 setback. Cobenfy as an adjunctive treatment to atypical antipsychotics failed to show superior efficacy versus placebo with atypical, according to results from the phase 3 Arise trial. The drug was approved by the FDA to treat schizophrenia in September 2024 and was the centerpiece in BMS’ $14 billion acquisition of Karuna Therapeutics. Some analysts have dramatically lowered their 2030 sales estimate for Cobenfy from $5.8 billion to $2.6 billion following the Arise trial flop, while others suggest that it is still possible for Cobenfy to reach over $5 billion in annual sales.

Boehringer Ingelheim has spotlighted two promising therapeutics in its mental health pipeline. The first is iclepertin, a GlyT1 inhibitor designed to address cognitive impairment associated with schizophrenia. Phase 3 results for iclepertin are expected next year. The second therapeutic is a negative allosteric modulator (NAM) of NR2b, which is advancing to late-stage testing for major depressive disorder. Additionally, it is in earlier stages of development for borderline personality disorder and post-traumatic stress disorder.

Terri Jackson
Partner

Terri brings an advocate’s passion and evaluator’s rigor to the challenges of increasing health care quality and equity, drawing on an innate know-how born from two decades of experience providing direct services for vulnerable populations in the U.S. Throughout her career, Terri has been at the forefront of local and national programs in and policies for HIV prevention and care, sexual and reproductive health, substance abuse prevention and mental health. At Rabin Martin, Terri helped lead the development of a training resource to improve the skills of HIV care providers in serving at-risk patients. Previously, as Vice President of Access to Care for Housing Works, Terri developed integrated care initiatives for HIV-positive individuals. At the Gay Men’s Health Crisis, she oversaw service integration and health informatics. For Planned Parenthood of New York, Terri led programs for under-served communities, facilitated the integration of HIV testing into clinic visits and improved data collection and analysis. Terri was recently elected to serve on the board of the Public Health Association of New York City.

Carly Cote
Consultant

Carly brings a wide range of public health skills in program implementation, communications, research, monitoring and evaluation through her work across the non-profit, public and private sectors. At Rabin Martin, Carly supports clients with research analysis, communications, and stakeholder engagement in a variety of health areas.

Hamda Khan
Managing Consultant

Hamda is an experienced global health consultant and biomedical research scientist, offering strategic guidance to leading pharmaceutical companies on partnerships and health-focused strategies. Before joining Rabin Martin, she served as a research scientist at the U.S. Food and Drug Administration’s Office of Vaccine Research and Review. As a Managing Consultant at Rabin Martin, Hamda applies her deep scientific expertise to address critical public health issues, with a focus on immunization and infectious disease.

Lily Stauble, MPH
Associate

Lily is experienced in qualitative and quantitative research, health strategy building and stakeholder engagement. She is also skilled in program implementation, communications, and workshop facilitation. At Rabin Martin Lily has developed HIV/AIDS medical education assets for Allied Health Professionals and people living with HIV, developed PAG engagement strategies to advance commercial and health equity priorities, and developed policy newsletters to inform individuals on topics impacting people living with HIV. Prior to Rabin Martin, Lily worked as a research assistant at the IDEAS Lab at NYU Langone Health. Her projects focused on providing harm reduction methods to smokers living with HIV/AIDS and assessing the effects of these methods on health outcomes.