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Many pharmaceutical companies are investing in health equity strategies to reach untapped patient populations with innovations that can lead to better patient health and wellness and new business opportunities. However, the US has never seen or experienced a time in which everyone has a fair and just opportunity to attain their highest level of health. Black communities are uncertain about what health equity means.


Implement High Impact Health Equity Awareness Campaigns that Are Community Informed and Led

Targeted and culturally informed public awareness campaigns that leverage community influencers are essential components of health equity strategies to educate people about topics which are new to them and encourage them to participate in health seeking behavior.

Graphic showing 10 people icons with 6.3 fully shaded, next to "63%" in large green font to indicate health equity percentage.

Report that they do not know or are unsure about what health equity means
Responses: N=1,213

Diversity in Clinical Trials – We Must Go Beyond Trust Convo

Blacks are underrepresented in clinical trials. Many studies have identified mistrust and distrust as “a” – or in many cases “the” – primary barrier to Blacks not participating in clinical trials. While trust carries heavy weight as to whether people participate in clinical trials or not, the question of trust assumes that someone asked Blacks to participate – insights suggest that the invitation was not extended – Why? Studies show that racial bias in clinical trial participation is one of the underlying factors preventing diversity in clinical research.


Decentralize Clinical Trials and Train Clinical Trial Teams to Prevent Unconscious Bias

Decentralized clinical trials (DCTs) – where activities occur at locations other than traditional clinical trial sites (e.g., participants home, local clinics) – can promote diversity, enhance patient access, improve retention rates, real-time data collection, cost-effectiveness, increased data quality, faster recruitment, and resilience to external factors.

Graphic showing 13% highlighted in teal with a row of 15 person icons above, where 2 are darker, indicating a Health Equity statistic.

Report that they have participated in a clinical trial
Responses: N=1,193

Graphic showing two people highlighted in a line of ten, with "26%" in large text, illustrating health equity statistics.

Report that they have never been asked to participate in a clinical trial
Responses: N=1,649

Graphic showing a row of eleven stick figures, with six highlighted to symbolize 58% in Black communities, and "58%" written in large green numbers below.

Report that they don’t know anyone who has participated in a clinical trial
Responses: N=1,649

A man and a woman smiling next to each other, promoting health equity.

“Health equity and its drivers, the social determinates of health, aren’t new conversations – old news that needs action and relentless, bold leadership. We’ve known for decades, if not centuries, that Black and Brown communities are sicker and die younger because of the systemic barriers to good health. Our communities don’t even know what the health equity conversation is about because we’ve never seen or witnessed health equity in the diseases that disproportionately affect us.” – Reginald Ware – CEO,

Terri Jackson

Terri brings an advocate’s passion and evaluator’s rigor to the challenges of increasing health care quality and equity, drawing on an innate know-how born from two decades of experience providing direct services for vulnerable populations in the U.S. Throughout her career, Terri has been at the forefront of local and national programs in and policies for HIV prevention and care, sexual and reproductive health, substance abuse prevention and mental health. At Rabin Martin, Terri helped lead the development of a training resource to improve the skills of HIV care providers in serving at-risk patients. Previously, as Vice President of Access to Care for Housing Works, Terri developed integrated care initiatives for HIV-positive individuals. At the Gay Men’s Health Crisis, she oversaw service integration and health informatics. For Planned Parenthood of New York, Terri led programs for under-served communities, facilitated the integration of HIV testing into clinic visits and improved data collection and analysis. Terri was recently elected to serve on the board of the Public Health Association of New York City.